Our Story
From One Mom to Another...
This isn’t a message from a business. This is just me—one mom talking to another.
When I became a mother, everything shifted. My heart, my body, my sense of self… and even the simple act of getting dressed. During pregnancy, I just wanted clothes that let me breathe—soft, airy, gentle on my skin. But most days, I settled for “whatever fits.” And after my baby arrived, it got harder. I remember trying to breastfeed in public, fumbling with buttons, feeling exposed, and wishing I had just stayed home.
That quiet frustration stayed with me. Not because I needed more clothes—but because I needed clothes that understood me.
So this little space I’ve created isn’t about fashion. It’s about support. It’s about comforting another mom through something I’ve lived myself. Every piece here is made with love and lived experience—for all the moms who just want to feel a little more like themselves again, even in the chaos.
Breastfeeding is one of the most beautiful and natural things and we should not feel underconfident. We should be able to nourish our babies anywhere, without hesitation, in clothing that helps us feel at ease and empowered.
I see you. I’ve been you. And I’m with you.
Our Story
As I stepped into motherhood, I found myself constantly adjusting — not just to the kicks and cravings, but to clothes that didn’t understand me. Everything was either too tight, too itchy, too plain, or just not me.
I was growing life inside me… yet every time I looked in the mirror, I didn’t feel like myself.
I longed for clothes that didn’t just “fit” — I wanted something that wrapped me in softness, moved with me, and made me feel beautiful, comfortable, and confident in my new skin.
We create maternity wear that grows with you, supports you, and lets you be you — bold, soft, tired, glowing, and everything in between. From first flutters to postpartum snuggles, we’re here to make you feel held.
From one mama to another — welcome.
You’re going to love it here.
With love and gratitude,
A Vision Backed by Experience
Our founder, Sarika, has spent over 12 years in the fashion industry, gaining deep insights into the unique challenges faced by modern Indian women. Having experienced these challenges firsthand, she set out to bridge the gap in the market by creating a brand that understands and celebrates the needs of Indian women.
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